This week I have attended two major networking events. The first, Tuesday evening, was hosted by my husband and me. This is our LinkedIn Live event held every other month. At the moment we are averaging 250 attendees. The second, Thursday evening, was a slightly bigger event hosted by a local tech journal.
As I was talking with people both evenings it struck me that many people don’t like networking because they don’t know how to do it … I used to be one of those people. I used to think networking was all about forcing someone to listen to your message while acting nice by bringing up small talk. Oh how I hated these events.
However, now I understand that networking is really all about building relationships, or at least it should be. No longer do I set out to deplete my business card stack as quickly as possible. Instead, I look to meet people who I can help in some way. Many times that is as simple as introducing two people who I think would make a good connection.
One of these introductions occurred this week as a result of our Tuesday networking event. I met a woman who had been recently laid off from her technology job. As it turns out, a friend of mine is a recruiter in the technology industry. So, via email, I made a virtual introduction. Whatever happens next is up to them, but I’m sure it will be a mutually beneficial connection.
Here are a few networking tips to make your next event a good one:
▪ Always be prepared with business cards, but don’t force them on people. Let this exchange come naturally.
▪ Practice your introduction before you arrive. You definitely want to be able to articulate what you do when you are asked.
▪ If someone seems uninterested in what you do, don’t take it personally. It just may not be a good time for that connection.
▪ Always stay positive. Regardless of your situation (you may be out of work), don’t let the conversation turn negative. No one wants to be around someone who is negative.
▪ Focus on the other individual. A natural way to start a conversation is to ask about the other person. Find out what he does for a living and/or what he is looking for. Truly be interested in, and listen to, what he is saying.
And finally, and probably most importantly …
▪ Find out if there is some way you can be of assistance to the person you have just met. Can you introduce him to another connection? Do you have information that will benefit his career? At our Tuesday event, a friend put “How may I help you?” under his name on his nametag. Not only was that a great conversation starter, but it allowed him to focus on meeting others’ needs. And in return he made some great connections.
By the way, these tips not only work for business networking events, but also for social events.
Choose a Better Life by choosing to get out and meet people. Don’t be afraid of networking events. After all, the others who are there are probably just as intimidated as you are.